Data Protection Statement for Dylon Shop UKI

 

  1. General

    This Data Protection Statement is designed to inform you of the type of data collected and how it is used. You will also learn how you can exercise your data subjects’ rights. The Data Protection Statement applies to this website (https://shop.dylon.co.uk/) (hereinafter uniformly referred to as “website”) and the other websites of Henkel Consumer Brands.

    Any changes to this Data Protection Statement will be published on this website / in this app. This enables you to inform yourself at any time about which data we are collecting and how we use such data.

    This Data Protection Statement does not apply to websites accessible via hyperlinks on this website.

  2. Controller responsible for data processing / Contact details

Buzz Marketing Networks S.L. operate this website on behalf of Henkel Limited Wood Lane End, Hemel Hempstead HP2 4RQ hereinafter referred to as “Henkel” or “we”.

To assert any data subjects’ rights, consent withdrawals or general data protection queries, you can contact Henkel Limited, Data Protection, Wood Lane End, Hemel Hempstead HP2 4RQ (E-Mail:dataprivacy.ukirl@henkel.com) and Buzz Marketing Networks S.L. at info@buzzmn.com. 

  1. Collection, use and processing of personal data

    3.1. General Usage of Website

Henkel uses personal data to provide this website (including services contained therein) to the users. Any further processing of the data only occurs on the basis of other statutory duties or permissions or if the respective user has consented towards Henkel. 

When users visit the website, Henkel automatically collects and stores certain data. This includes: the IP address or device ID allocated to the respective end-device which we need for transmitting requested content (especially texts, images, and product information as well as electronic files made available for download, etc.), the activity of users in the context of the website, the type of the respective end-device, the browser in use as well as the date and time of use.

Henkel stores this information for a maximum of 7 days for the purpose of recognizing and pursuing misuse.

Henkel uses this information also for improvements to the service’s presentation, features and functionalities as well as general administration tasks.

Aside from this, Henkel deletes or anonymizes the data on use, including the IP addresses, without undue delay as soon as they are no longer needed for the above mentioned purposes.

Such processing and use of your data is lawful because (1) the processing is necessary for the provision of the website as per Art. 6 para. 1 lit. b GDPR; or (2) Henkel has an overriding legitimate interest in ensuring and enhancing the functionality and error-free and secure operation of the website and that it is tailored to the users’ needs pursuant to Art. 6 para. 1 lit. f GDPR.

3.2. Service-Providers / International Data Transfers

In order to provide the website and the services contained therein, Henkel may engage service-providers (e.g. for the hosting of Henkel’s websites, computing and database management, tracking etc.) which therefore generally may also process your personal data when you use our websites. 

Most of these service providers are contractually bound to only process such personal data on behalf of Henkel and are located (i) within the EU/EEA, (ii) in countries for which the EU Commission has officially recognised the existence of an adequate level of data protection, including the US, insofar as the data recipients participate in the EU-U.S. Data Privacy Framework.

Where this is not the case or if service-providers themselves engage sub-contractors your personal data may potentially be transferred to third countries (i.e. countries outside of the EU/EEA without an adequate level of data protection). 

All of our service-providers are, however, obligated to solely process in or transfer any of your personal data to third countries in case the additional requirements for international data transfers enshrined in Art. 44 et seq of the GDPR are complied with, predominantly by concluding EU Standard Contractual Clauses and, if required, implement additional measures in order to establish an adequate level of data protection. The EU Standard Contractual Clauses are model contracts provided by the EU Commission which – if required – together with additional measures are intended to ensure that your personal data are processed in accordance with European data protection standards even if the processing takes place outside the EU/EEA.

3.3. Customer enquiry

You may provide your contact data via our contact form, email, telephone call or otherwise together with an enquiry. We will use your data for the purpose of replying to your enquiry.

Your personal data is processed for the purpose / legitimate interest of processing your request based on Art. 6 para. 1 lit. b or lit. f GDPR.

If you have not given consent to a longer storage duration e.g. in the course of our customer relationship management we will store the data no longer than needed in order to fulfil the respective aforementioned purpose or as long as required in case any statutory retention obligation applies.

3.4. Prevention of improper use

We use the “Friendly Captcha” service, which serves to prevent the use of our website by automated programs and scripts (so-called “bots”). For this purpose, we have implemented a programme code on our website that ensures that the end device you are using establishes a connection to our service provider (Friendly Captcha GmbH, Am Anger 3-5, 82237 Wörthsee, Germany) and a calculation task is set that must be solved. Thereby connection data, environmental data, interaction data and functional data, among other things, are transmitted to our service provider. On this basis, we can determine whether it is probably a human user or a bot and then deal with the request accordingly, e.g. allow or reject it.

IP addresses are only stored in hashed form, in which the addresses are converted into a unique character string from which the respective IP address cannot be recalculated. 

Your personal data is processed for the purpose / legitimate interest of protecting our website from abusive access by bots, spam and attacks (e.g. through mass requests) on the basis of Art. 6 para. 1 lit. f GDPR.

If personal data is stored in this context, it will be deleted within 30 days.

3.5. Raffles and competitions

You may provide your contact data and your address while participating in a raffle or competition which we offer from time to time on our website. We will use your data for the purpose of conducting the raffle or reaching you after winning the competition to send a prize.

Your personal data is processed for the purpose / legitimate interest of conducting the raffle based on Art. 6 para. 1 lit. b or lit. f GDPR.

If you have not given consent to a longer storage duration e.g. in the course of our customer relationship management we will store the data no longer than needed in order to fulfil the aforementioned purpose or as long as required in case any statutory retention obligation applies.

3.6. Cashback programme / Money Back Guarantee

We offer a cashback programme that we offer via a third party provider, Savi, on our website (Henkel Dylon MGB UK & Henkel Dylon MGB ROI). By using this, you are required to provide Savi who process your personal details (e.g. name, address, payment information) and information about the purchase of a product (e.g. name of the shop, time of purchase, name of the product) via their website. They process the image and your personal details for the purpose of checking whether your purchase qualifies for participation in the cashback programme and your contact details in order to be able to inform you of this. They process your payment information in order to provide you with the benefits of the cashback programme. 

Your personal data is processed for the purpose / legitimate interest of implementing the cashback program on the basis of Art. 6 para. 1 lit. b or lit. f GDPR. 

Savi provide Terms of Participation for participating in this scheme on our webpage (Henkel Dylon MGB UK & Henkel Dylon MGB ROI). For any queries please contact cashbackqueries@saviuk.co.uk 

3.7. Personalisation of advertising, marketing communication and digital content

    1. General information

If you give your consent, we will process data about

      • your use of this website and the services it contains (in particular frequency, time, interests, interactions with contact forms, campaigns and raffles, visitors to certain areas of the website, information provided by you (e.g. completing a contact form or interacting with our website), 
      • your use of our newsletter and other email advertising, 
      • your use of our other digital offerings (in particular other websites and apps, including user profiles and information you have provided there, e.g. when registering), 
      • publicly accessible information from your social media contributions and
      • your interactions with our online advertising 

in each case including usage analysis data about you, which we collect in this context by means of cookies, pixels, browser fingerprints and similar technologies (for this see for this website Section 4, as well as the data protection statements on the digital offerings from us and from Persil Service)

in order to

      • provide you with a personalised experience on this website and other digital offerings (in particular websites and apps) from us, in particular by displaying personalised content and information,
      • display to you personalised advertising (including personalised surveys and enquiries for market research purposes) for products, services and events from the Henkel Consumer Brands area (products, services and brands in the  field of hair care and detergents 
        •  on websites / digital offerings from us
        •  on websites / digital offerings from third parties,
        • and in your social media
      • send you individual offers from us, as well as
      • generate statistical business reports from the data in anonymised form.

 

    1. Display in social networks

Depending on your consent, personalised advertising may be displayed in the social media of the following providers:

      • META Platforms Ireland Ltd (e.g. Facebook, Instagram), Merrion Road, Dublin 4, Ireland
      • Google Ireland Ltd (e.g. YouTube), Gordon House, Barrow Street, Dublin 4, Ireland (possibly via the DV360 advertising network operated by the same company)
      • TikTok, Technology Limited (Tiktok), 10 Earlsfort Terrace, Dublin, Ireland
      • Pinterest Europe Ltd, Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland
      • Amazon EU S.a.r.l., 5, Rue Plaetis, 2338 Luxembourg 

For this purpose, we may provide these providers with your (possibly hashed) email address or another online identifier – in addition to the above-mentioned data for personalisation and data on identified characteristics and interests – in particular in order to recognise you in the respective network. During hashing, the email address is converted into a unique character string, whereby the hashing of your email address always results in the same character string, from which your email address cannot be recalculated.

    1. Display of personalised advertising on third-party websites

If you have consented to this, we will display personalised advertising on third-party websites via the advertising network of the provider The Trade Desk (The UK Trade Desk Ltd., 10th Floor, 1 Bartholomew Close, EC1A 7BL London, UK). In order for you to be recognised on third-party websites, we create a special online identifier (EUID) based on your hashed email address in joint controllership within the meaning of Art. 26 GDPR with The Trade Desk or the organisation to which the so-called “EUID framework” used by The Trade Desk is transferred. Further information on data processing in connection with EUID can also be found at the following address: https://www.transparentadvertising.eu/privacy. You can also withdraw your consent to the processing of your EUID via the following portal: https://www.transparentadvertising.eu/. In order to display personalised advertising, we may also transmit the above-mentioned personalisation data and data on identified interests and characteristics to The Trade Desk, which acts as our processor in this respect.

We will also display personalised advertising on third-party websites via Google’s DV360 advertising network (Google Ireland Ltd. (e.g. YouTube), Gordon House, Barrow Street, Dublin 4, Ireland) if you have consented to this. In the same way as described above, we may provide the provider with your (possibly hashed) email address or another online identifier in addition to the above-mentioned data for personalisation and data on identified characteristics and interests.

With your consent, we will combine data that relates to you and that we have for the purpose of displaying personalised advertising on third-party websites with data that a service provider commissioned by us receives from third parties, in particular from AZ direct GmbH, Carl-Bertelsmann-Straße 161 S, 33311 Gütersloh, Germany. We can assign this data to you with the involvement of TÜV Rheinland AG, Am Grauen Stein, 51105 Cologne, Germany, which acts as a so-called trusted third party. Depending on the respective campaign, the data that our service provider receives from third parties may include, for example data about your person (such as title, gender, age category, consumption focus, product-related preferences, etc.), data about your household (e.g. type of household, number of children in the household, income class, marital status, etc.), the building in which you live (e.g. number of families per house, type of building, mobility in buildings, etc.), information about the area in which you live (e.g. purchasing power, preferred shopping location, relocation index, car structures, etc.), mobility data, socio-demographic data, information on media use and consumer behaviour as well as statements on social issues, values and attitudes to life, etc.

The third parties receive this data primarily from the following sources: publicly accessible sources, data and address traders and other co-operation partners, in particular online traders and from the media industry.

In order to be able to combine the data we have about you with the data of the third party, our service provider converts your name/address or e-mail address into a hash value with the involvement of TÜV Rheinland as a trusted third party. The trusted third party can then convert this hash value into the hash value used by the third party. The third party can then provide our service provider with information that can be assigned to you after the hash values have been resolved by the trusted third party and our service provider. On this basis, we can create anonymous target groups (so-called segments), e.g. based on the interests or characteristics determined. These can then be used in particular to personalise digital offerings and advertising measures.

    1. Creation of statistics after combination with data from third parties

If you have consented to this, we will combine data relating to you that we have collected in the manner described above with data that a service provider of us receives from third parties, in particular from AZ direct GmbH, in the manner also described above and use it to compile statistics. In particular, we will analyse the users of our digital offerings and advertising measures as well as customers who purchase our products or use our services (including Persil Service) as well as marketing measures. These analyses help us in particular to develop advertising strategies, which also includes the analysis and planning of advertising campaigns, and to conduct market research.

    1. Use of combined data for analysis and segmentation

With your consent, we will combine data relating to you that we have collected in the manner described above with data that a service provider of ours receives from third parties, in particular from AZ direct GmbH, to analyse the data we have about you and other users in the manner also described above. In particular, we can assign you to segments and create new segments on the basis of these analyses. We can use these primarily for the personalisation described above, e.g. of digital offerings or advertising measures.

    1. Legal basis, withdrawal of your consent and storage period

We base the processing of your personal data in this context on your consent in accordance with Art. 6 para. 1 lit. a GDPR.

You can withdraw your consent at any time with effect for the future by changing or deleting the respective consent in your user profile or by sending a letter or email to the contact addresses listed above. You can withdraw your consent to receive our newsletter / other email advertising by clicking on the hyperlink to withdraw your consent contained in our newsletter / other email advertising. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal. We will only process your personal data for the above-mentioned purposes for as long as the consent is valid or as long as it is necessary to fulfil any existing statutory retention obligation.

3.8. Marketing Communication within Existing Customer Relationships

In case we have obtained your e-mail-address or mobile phone number in connection with the sale of a good or service, we will use it to send you communication (e-mail, SMS, MMS, instant message) in relation to our own similar goods and services provided that you have not objected to such use of your personal data. 

You may object to receive such communication at any time with effect for the future, e.g. by sending an e-mail to dataprivacy.ukirl@henkel.com. Objecting does not lead to costs other than transmission costs in accordance with the basic rates. 

The legal basis for such processing is the respective provision transposing Art. 13 (2) of the EU Directive on privacy and electronic communications 2002/58/EC into national law in the jurisdiction where Henkel is established, for example in Germany Sec. 7 para. 3 of the Law Against Unfair Competition (Gesetz gegen unlauteren Wettbewerb, UWG) in conjunction with Art. 6 para. 1 lit. f GDPR, because it serves our legitimate interest in carrying out direct advertising. 

  1. Cookies, Pixel, Fingerprints and similar technologies

    4.1. General information and information about your right to withdraw your consent

This website uses cookies and similar technologies (altogether “cookies”) that are stored on your device for the following purposes: Strictly necessary, Functional, Performance and Personalised marketing. These are explained in more detail below. 

You can also find more information on the cookies used by our website, especially on their storage period, or exercise your right to withdraw your consent at any time with effect for the future under “Cookie Settings”. There, please move the respective slider to the left and click on “Accept selected purposes” if you want to withdraw your consent for single purposes or click on “Reject” if you want to withdraw your consent for all those purposes. In this case, only cookies that are technically necessary to provide you with this website will be used.

When using apps, you can usually withdraw your consent at any time in the app’s “data protection settings” or otherwise marked areas with effect for the future. As the case may be, you can also adjust the receipt of personalised advertising in the settings of the respective operating system of your end device.

Your consent is set per browser and end device. Therefore, if you visit our website at home and work or with different browsers, you need to withdraw consent with every device or browser.

Henkel involves specialised service providers in processing personal data relating to you for the purposes described below that act as data processors for Henkel in accordance with Art. 28 GDPR or as separate data controllers. The companies that process personal data together with Henkel as joint controllers as per Art. 26 GDPR are listed below. 

4.2. Strictly necessary cookies

Strictly necessary cookies are technically required to enable the use of our website (e.g., for displaying content, load balancing and IT security) and will be used automatically. The legal basis for this is the respective provision transposing Art. 5 (3) sentence 2 of the EU Directive on privacy and electronic communications 2002/58/EC into national law in the jurisdiction where Henkel is established, for example in Germany Sec. 25 para. 2 no. 2 of the Telecommunications-Telemedia Data Protection Act (Gesetz über den Datenschutz und den Schutz der Privatsphäre in der Telekommunikation und bei digitalen Diensten, TDDDG) and for the processing of personal data relating to you for this purpose Art. 6 (1) lit. b GDPR.

4.3. Functional cookies

Functional cookies are used to provide you with functionalities which enable you to use our website in a more comfortable and personalised manner, e.g. by saving and analysing your preferences, entries and settings such as language choices. If you do not allow functional cookies, these functionalities may not be provided or may not function properly.

The legal basis for this is your consent (to the extent given) in accordance with the respective provision transposing Art. 5 (3) sentence 1 of the EU Directive on privacy and electronic communications 2002/58/EC into national law in the jurisdiction where Henkel is established, for example in Germany Sec. 25 para. 1 of the Telecommunications Digital Services Data Protection Act (TDDDG) and for the processing of personal data relating to you for this purpose Art. 6 (1) lit. a GDPR.

Functional cookies are used as part of the following tools. In the respective description, we also inform you how you can withdraw your consent specifically for the respective tool. Your general right to withdraw your consent for a purpose listed in this section or all purposes listed here as described above remains unaffected.

 

Withdrawal of consent: 

You can withdraw your consent at any time with effect for the future by deactivating cookies on our website under “Cookie settings”. For apps, see also section 4.1.

Session Cookies

This website uses session cookies to enable essential functions and to ensure a seamless and secure browsing experience. These cookies are temporary and are automatically deleted once you close your browser or after a short period of inactivity.

Typical cookies used in this category include those starting with:

• __session: – These cookies store session-specific information such as selected preferences, temporary identifiers, or ongoing interactions (e.g. keeping items in the shopping cart, maintaining login states or form entries across different pages) to ensure that your experience is consistent while navigating through the site.

Session cookies do not contain personally identifiable information and are not used to track user behaviour beyond the current session. They are set by our web server automatically when a user visits the website and are necessary for the proper functioning of interactive features.

The legal basis for the use of session cookies is Art. 6 (1) lit. f GDPR, as Henkel has a legitimate interest in providing an optimised and secure website experience.

Withdrawal of consent:

Since these cookies are strictly necessary for the operation of the website and its functionalities, they cannot be disabled via the cookie banner. However, you may delete or block them through your browser settings. Doing so may affect how the website functions during your visit.

dylon_uuid

This website uses a cookie called dylon_uuid to assign a unique identifier to visitors for the purpose of recognising them on return visits. This helps ensure a consistent and personalised experience by retaining information such as preferences, recently viewed products, or site behaviour patterns across sessions.

• dylon_uuid – Stores a randomly generated unique user identifier that is used to associate interactions across multiple sessions from the same browser/device.

This cookie does not contain personal information that directly identifies the user and is not used for cross-site tracking. It remains stored on your device for an extended duration and contributes to improving the usability and performance of the website.

The legal basis for the use of this cookie is Art. 6 (1) lit. f GDPR, based on our legitimate interest in providing personalised and user-friendly content to returning visitors.

Withdrawal of consent:

You may withdraw your consent at any time with effect for the future by disabling cookies in the “Cookie Settings” on our website or via your browser settings. For apps, see also section 4.1.

Optanon

Our website uses cookies provided by OneTrust, a consent management platform, under the cookie name prefix “Optanon”. These cookies are essential for managing users’ cookie preferences and ensuring compliance with data protection regulations.

The Optanon cookies are deployed to store the status of the user’s consent, determine when the banner should be displayed, and ensure that cookies from non-consented categories are not set. They are automatically set upon a user’s visit to the site and are not used for identification or tracking purposes.

Typical Optanon cookies used include (but are not limited to):

• OptanonConsent: Stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category.

• OptanonAlertBoxClosed: Indicates whether the cookie notice has been closed by the user.

• Other cookies beginning with Optanon may be used depending on the configuration of the cookie banner and services in use.

These cookies are strictly necessary for the operation of the website and cannot be disabled in our systems. The legal basis for using these cookies is the respective national provision transposing Art. 5 (3) sentence 2 of the EU ePrivacy Directive 2002/58/EC (e.g., in Germany, Sec. 25 para. 2 no. 2 TDDDG), and for the processing of personal data related to these cookies, Art. 6 (1) lit. b GDPR.

Withdrawal of consent:

As these cookies are strictly necessary for the proper functioning of our website and for storing your consent preferences, they cannot be deactivated via the cookie banner. However, you may delete them through your browser settings. Please note that doing so may affect the functionality of the website and may prompt the cookie banner to reappear upon your next visit.

4.4. Performance cookies

Performance cookies are used to analyse your use of our website in order to measure and improve the performance of our website as well as the usage experience for the users. For this, especially your visits, activities and interactions on our and other websites as well as information about your browser and device are analysed and used to generate pseudonymous statistics. This helps us, for example, to know which pages of our website are the most and least popular and to see how users move around the site as well as to conduct tests and on such basis generate business insights in order to optimise our sales efforts. 

On our websites aimed at business customers, your data may also be used to analyse which company you are working for in order to maintain our information about business entities we may already have a business relationship or that are interested in our products and services. 

Furthermore, your data may also be used and analysed to track your purchases of our products in webshops, especially in order to understand which (groups of) website visitors (1) buy which kind of products and (2) where they are buying them from (i.e. from which e-retailer), as well as to analyse which other retailers and stores were visited.

The legal basis for this is your consent (to the extent given) in accordance with the respective provision transposing Art. 5 (3) sentence 1 of the EU Directive on privacy and electronic communications 2002/58/EC into national law in the jurisdiction where Henkel is established, for example in Germany Sec. 25 para. 1 TDDDG and for the processing of personal data relating to you for this purpose Art. 6 (1) lit. a GDPR.

Performance cookies are used in context of the following tools. In the respective description, we also inform you about how you can withdraw your consent for the respective tool specifically. Your general right to withdraw consent for one or all purposes in this section described above remains unaffected.

4.5. Cookies for personalised advertising and marketing

 

Cookies for personalised advertising/marketing may be used by us and our advertising partners stated below, some of whom act as separate controllers or together with us as joint controllers and to whom we may provide information on the status and scope of your consent. These cookies may be used by us and our partners to build a profile of your interests, usage behaviour and characteristics to show you relevant advertisements on our website and other media, such as websites, on social media platforms and in (mobile) applications that all might also be provided by third parties. For this, especially your usage behaviour (also on other websites, social media platforms and apps), including your interactions with content and advertisements, information that you have entered (e.g., in forms and surveys), occupational information about you (that is collected inter alia from LinkedIn) as well as information about your device and your location is analysed. This data may also be used to optimise and measure the success of advertisement campaigns as well as to predict the behaviour of other users who have not consented to the use of cookies and the processing of their data for personalised marketing, using algorithms (for machine learning) that can also be trained using this data, in particular their potential responses to advertisements.

Furthermore, this data may be used to determine whether you use different devices and link them with each other, especially to combine the data collected about you via these different devices as well as to display (personalised) advertisement campaigns and measure the success of advertisements across devices. 

Your data may also be processed to determine whether other devices may be assigned to your household and in this case be combined with data of members of your household for the purposes described in this section regarding personalised marketing, especially in order to display (personalised) advertising across devices assigned to your household. 

If you do not allow cookies for personalised advertising/marketing, you might in particular experience advertising that might be less relevant for you.

The legal basis for this is your consent (to the extent given) in accordance with the respective provision transposing Art. 5 (3) sentence 1 of the EU Directive on privacy and electronic communications 2002/58/EC into national law in the jurisdiction where Henkel is established, for example in Germany Sec. 25 para. 1 TDDDG and for the processing of personal data relating to you for this purpose Art. 6 (1) lit. a GDPR.

Personalised advertising / marketing cookies are used in context of the following tools. In the respective description, we also inform you about how you can withdraw your consent for the respective tool specifically. Your general right to withdraw consent for one or all purposes in this section described above remains unaffected.

      • Adobe Analytics

This website uses Adobe Analytics, a web analytics service provided by Adobe Systems Software Ireland Limited (4-6 Riverwalk, City West Business Campus, Saggart, Dublin 24, Ireland) (“Adobe”) for the purpose of analysing the usage of this website. 

For this purpose, cookies are stored on your device with your consent. These cookies contain data such as browser and device information, your IP address, visited websites, and date and time of server request for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider as well as information about the interactions that users had with ads (clicking a text ad or viewing a video ad).

We have implemented Adobe Analytics in a manner so that the last octet (the last portion) of your IP address is immediately obfuscated when the IP address is collected and This in any case performed prior to any further processing of the IP address. Only an approximate location will be available for the purpose of statistical analysis.

Henkel will use the data collected to optimise this website and campaigns, retarget and personalise ads. For this purpose, the cookies stored on your device allow you to be retargeted on our as well as third party websites. For this purpose, your browser is identified during advertising delivery and assigned to a target group. This information is used to display relevant and interesting ads to you.

Withdrawal of consent: 

You can withdraw your consent at any time with effect for the future by disabling cookies on our website under “Cookie settings”. For apps, see also section 4.1.

      • Adobe Experience Platform

This website uses Adobe Experience Data Platform (“AEP”), a service provided by Adobe Systems Software Ireland Limited (4-6 Riverwalk, City West Business Campus, Saggart, Dublin 24, Ireland) (“Adobe”), to create, merge and activate real-time profiles of customers across channels.

For this purpose, a cookie is stored on your device with your consent. This cookie contains data such as browser and device information, your interaction with the website (e.g. adverts and products clicked on), your IP address, websites visited and the date and time of the server request.

With the help of the AEP, we consolidate, synchronize and manage customer data across all digital services and channels in one central location in order to obtain a comprehensive picture of our users. We use various data sources (including those mentioned below) via interfaces. Based on the data collected and managed in the AEP, (user) analyses, customer segmentation, the control of personalization (e.g. on our website or in newsletters) and the targeting of selected customers on digital advertising platforms (e.g. Meta, Google, LinkedIn) are carried out.

Withdrawal of consent: 

You can withdraw your consent at any time with effect for the future by deactivating cookies on our website under “Cookie settings”. If you generally agree to the use of cookies, but are uncomfortable with the use of AEP cookies, you can follow this link (https://www.adobe.com/de/privacy/opt-out.html) and deactivate the collection and use of data by Adobe. For apps, see also section 4.1.

      • Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Ireland Ltd (Gordon House, Barrow Street, Dublin 4, Ireland) and Google LLC (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) (“Google”), to analyse the use of this website. 

For this purpose, a cookie is stored on your device with your consent. This cookie collects data such as browser and device information, your IP address, websites visited and the date and time of the server request in order to analyse your use of the website, compile reports on website activity for the website operator and provide the website provider with other services relating to website activity and internet usage. The cookie also collects information about users’ interactions with adverts (clicking on a text advert or watching a video advert). In addition, we may provide Google with information on the status and scope of your consent.

Henkel uses the data collected to optimise this website and campaigns, for retargeting (i.e. to display advertising after you have visited our website) and to personalise advertisements. The cookies stored by Google on your device enable retargeting on Google’s websites (e.g. as part of “Google Ads”) and also (e.g. as part of “Google Campaign Manager 360”) on our websites and – depending on your interests – when you visit websites of other partners. For this purpose, your browser is identified when the adverts are displayed and assigned to a target group. This information is used to show you relevant and interesting adverts.

As part of Google Analytics also the Google Signals feature is used. This is data collected by Google when you visit (other) third-party websites and apps, in particular about your use of these websites and apps. For example, your actions such as clicks on advertisements, the purchase of products and parts of a website you have seen can be captured. This data can be assigned to you if you are logged in with your Google account and have allowed personalized advertising. We subsequently receive (aggregated) reports from Google, in particular statistics. This allows us to better assess and predict your behaviour across devices and websites/apps. In particular, we can use this feature to better assign you to a target group and better control campaigns (across devices), especially by means of retargeting described above.

We have implemented Google Analytics in such a way that the last octet (the last part) of your IP address is immediately rendered unrecognisable if the IP address is collected within the EU or the EEA. Only in exceptional cases will the full IP address be sent to Google servers in the USA and shortened there.

Google may also process the data concerning you in order to predict the behaviour of other users who have not consented to the use of cookies and the processing of their data for personalised marketing, using algorithms (for machine learning) that can also be trained using this data, in particular their potential responses to advertisements.

Withdrawal of consent: 

You can withdraw your consent at any time with effect for the future by deactivating the cookies on our website under “Cookie settings”. If you generally agree to the use of cookies, but are uncomfortable with the use of Google Analytics cookies, you can follow this link (https://tools.google.com/dlpage/gaoptout?hl=en) and download and install a browser plugin to deactivate the collection and use of data (cookies and IP address) by Google Analytics. For apps, see also section 4.1.

  1. Use of Social Media Plug-ins

Social media content management services are embedded on our websites, in particular by means of plug-ins from various social media networks. The associated services are provided by the respective companies (“providers”). Purpose of these services are to enable you to view and share our content with your friends and professional networks. These providers are:

    • Facebook is within the EU operated by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). For an overview of the Facebook plug-ins and their appearance, go to: https://developers.facebook.com/docs/plugins

    • LinkedIn is provided by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (“LinkedIn”). For an overview of the LinkedIn plug-ins and their appearance, go to: https://developer.linkedin.com/plugins#

To increase the protection afforded to your data when you visit our web pages, these plug-ins are implemented as “2-click buttons.” This form of integration ensures that, when accessing a page from within our website containing such plug-ins, you are not automatically connected to the providers’ servers. Only if you activate the plug-ins the browser will initiate a data transmission to the providers’ servers. The content of the various plug-ins is then transmitted by the provider concerned directly to your browser and then displayed on your screen.

The social media tool tells the provider your previously visited websites, your IP address, browser information, and the date and time of the server request. On making use of any of the social media functions (e.g. clicking the “Share” button, leaving a comment), also this information will be transmitted by the browser directly to the provider for retention. Those providers may use your data for any own purposes as for analytics, marketing, profiling and linking your data to other data collected about you (such as through your user account with the respective provider) even if you are not logged in to your social media account. 

Please note: The providers may process the data partly also in countries outside of the EU/EEA not providing for an adequate level of data protection including the US if the provider is not a participant of the EU-U.S. Data Privacy Framework. 

We base such processing and use of your data (if applicable, also including any direct transfer from Henkel to providers located outside of the EU/EEA) on Art. 6 para. 1 lit. b or f GDPR as it is required to provide this functionality to you once you decide to interact with a social media plugin implemented on this website.

Further information on the collection and use of data by the providers, in particular also with regard to measures implemented by the providers regarding the transfer of personal data outside of the EU/EEA, and on the rights and possibilities available to you for protecting your privacy in these circumstances can be found in the providers’ data protection/privacy policies:

  1. Your Data Subject Rights

At any time, you may assert the right to access your data. Additionally, provided that the respective requirements are met, you may assert the following rights:

    • Right to rectification: You have the right to have false personal data concerning you corrected.

    • Right to erasure: You may also request the deletion of your personal data, for example if your data are no longer required for the purposes for which they were collected or otherwise processed.

    • Right to restriction of processing: You also have the right to request that the processing of your personal data be restricted; in such a case, the data will be blocked for any processing. This right exists in particular if the accuracy of the personal data between you and us is debated.

    • Right to lodge a complaint with a data protection supervisory authority: You also have the right to file a complaint at any time with a supervisory authority, in particular a supervisory authority in the Member State where you are staying, working or the place of alleged infringement, if you believe that the processing of personal data concerning you is in violation of applicable data protection laws.

    • Right to data portability: If we process your personal data to fulfil a contract with you or on the basis of your consent, you also have the right to receive your personal data in a structured, commonly used and machine-readable format, provided and to the ex-tent that you have made the data available to us.

    • Right to withdraw consent: if you have provided consent to us to process your personal data, you have the right to withdraw any such consent with effect for the future at any time. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.

Right to object

In case of processing activities involving your personal data that are carried out on basis of a legitimate interest of Henkel or a third party, you have the right to object against such processing of your personal data at any time for reasons resulting from your specific situation. Henkel will stop that processing unless Henkel can prove important reasons for the processing which deserve protection which outweigh your interests, rights and freedoms or if the processing serves to assert, exercise or defend against legal claims.

In addition, you have the right to object at any time to the processing of personal data concerning you for the purpose of direct marketing in accordance with Art. 21 para. 2 GDPR.

In these cases, or if you have any other questions (e.g. on agreements on data processing under joint controllership with other companies) or wishes in connection with regard to your personal data, please send an e-mail or a letter using the contact details provided above.

After answering of your inquiry, we delete your inquiry with a period of three years after the end of the respective calendar year.

 

  1. Contact details of the data protection officer

You can contact our Data Protection Officer by post at Data Protection Officer, Henkel Limited, Wood Lane End, Hemel Hempstead HP2 4RQ or by e-mail at Dataprivacy.ukirl@henkel.com and Buzz Marketing Networks S.L. at info@buzzmn.com.

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